The recent times depict remarkable development in on-demand industry. Ride-hailing and home services top the charts of most sought services. These developments have given rise to delivery services too. The primary reason of success of food delivery business model is its ability to save time and money of customers.
An entrepreneur aiming to flow money in food delivery must learn some critical points. The consideration and effective implementation of these points will increase the probability of success.
The SWOT Analysis of Food Delivery Industry
Like any other business, assessment of strengths, weaknesses, opportunities and threats should be the starting point of food delivery business too.
The trends of burgeoning market unveil that the food delivery sector will expand to reach $365 billion by 2030 if it continues to grow at the current rate of 12% a year. A similar growth rate is in the US too where analysts project the sector to reach $24 billion.
One of the most notable aspects of food delivery business is the amount of return on investment regardless of the volume of investment. Even relatively small money can ensure a massive return.
The urban civilization is getting more engaged as consumers rarely find time to perform routine tasks. Thus, people look for ways to save as much time as possible. Innovative food delivery ideas in any region flourishes provided the regulatory framework of the host country does not exhaust the investor.
Some locations of the world are not as advanced to implement this business model as the others. There are countries where business community fears to invest owing to poor law and order and political situations. Although many such countries have great business potential due to the huge population, they remain lowly ranked in the global index for ease of doing business.
Credible global sources reveal the indicators of rapidly growing food delivery market. A massive 300% annual growth also informs about the declining dine-in industry. This boom does not seem to be a flash in the pan. The primary reason is the increasing number of consumers of a particular age group.
The consumers between ages of 25 and 34 are the biggest users of food delivery services. A sizeable 36% of this group, along with early adults between 18 and 24 years of age collectively make a total of up to 60% of consumers.
This percentage is significant because the upcoming decade will witness the majority of population between these two age groups. The US and most of the western European countries will exhibit the same age demography.
The development in AI ensures replacement of mini-drones for delivery purposes. This opportunity is going to optimize business by reducing cost and increasing the revenue output.
Although the business model does not pose any immediate threat of fierce competition to the investors, yet some cities may face saturation due to excessive services. This drawback should be an issue only for the investors who want to stick to this very region with high state of rivalry. Nevertheless, the growing population and high rate of increasing on-demand food indicate a decent likelihood of sustainability.
Identifying the Appropriate Market
There are a great many factors which the entrepreneurs should consider before pouring money. First, the location should have high demand for food delivery industry. Any developed or developing country with growing per capita income would most likely be a decent choice.
Second, the state of competition is significant in food delivery like any other business. The market should not be already saturated with multiple businesses providing similar services. If one still intends to stay in the same market, the potential of idea holds the key. It should not be entirely identical to the rivals. Instead, it should offer some distinct features.
Finally, the host country should have flexible laws so that the investor may expand business with additional features at a later stage.
Spread the Word to Potential Customers
An appropriate marketing strategy and its implementation are essential to ensure success. Many startups fail to make the impact because customers are unfamiliar with the services or misunderstand the model.
The marketers must know that the combination of digital and offline marketing considerably increases the chances of drawing traffic. Social media marketing is the most successful choice. This is because most of the social media users are from the age group which also demonstrates interest in acquiring food delivery services.
Collaboration with Local Restaurants
One of the top business strategies includes a partnership with local restaurants and fast foods. Usually, the food outlets outsource the task of delivery to third-party agents. They do not keep workforce to keep the cost minimum. Thus, reaching a pact for collaboration with these restaurant owners is a win-win situation for both parties. Meanwhile, both are able to facilitate customers too.
Many fast food brands also pay a fixed amount of money to the delivery units apart from bonuses acquired from customers.
Food Delivery model requires relatively lesser investment. However, one may decide to enhance the services by investing greater amount of money. Such startups may find the venture or angel investors as the primary source of their investment.
Once the business model is up and running, the campaigns for social cause may generate the money through crowdfunding too. However, one needs to ensure that the funded money goes to the achievement of a social cause. In any other case, an investor is liable for conflict of interest.
Finding the Appropriate App Developer
Many attractive food delivery logistics ideas with a remarkable potential result in failure due to inefficient development. Customers seek the app which enables them to order the food in few taps. The app should contain the list of all the nearby restaurants, fasts foods, and menu that each of them offers. The software should be efficiently built so that the application does not crash or stuck in the middle of placing an order.
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